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Google Adwords

Samrat ICT Advertising -AdWords, Google’s online advertising programme, lets you reach new customers and grow your business.
Choose where your ad appears, set a budget that you’re comfortable with and measure the impact of your ad.
There’s no minimum spending commitment. You can pause or stop at any time.

Reach people as they search for words or phrases or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.

 

Benefit of Google Adwards

A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:

Reach people at the precise moment that they’re searching for what you offer

 

  • Your ad is displayed to people who are already searching for the kinds of products and services that you offer. So those people are more likely to take action.
  • You can choose where your ad appears – on which specific websites and in which geographical areas (states, towns or even neighbourhoods).
  • The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

 

Control your budget

 

  • With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options that you can choose from.
  • You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
  • There’s no minimum spending commitment.

 

See exactly what’s working in your ad, and build on it

 

  • View a report of how your ad is doing – see how many new customers connect to your business from your ad, where they’re coming from and other details.
  • Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

 

Where your ads can appear

When you advertise with AdWords, your ads can appear on different places across the web, depending on how you target your ads, to whom you choose to show them and the types of ads that you create. Before you choose where to show your ads, try thinking like your customers. What do they like? What are their habits? Where are they? What do you need to know about them so that you can best reach them with your ads? Keeping your customers in mind when you make your choices can help you reach more customers and get a higher return on investment (ROI).

As you decide where to show your ads and to whom, bear in mind that some features are available only for certain campaign types. For example, perhaps you want to show your ads on Google during certain days of the week.

As you decide where to show your ads and to whom, bear in mind that some features are available only for certain campaign types. For example, perhaps you want to show your ads on Google during certain days of the week.

You’d need to create a campaign that targets the Search Network and includes all features, instead of a campaign with standard features. Learn about the different campaign types available.

 
 
 

Here’s more about where to show your ads and who might see them.

  

Showing your ads on Google Search and other search sites

If you use keywords to target your ads, you select a set of keywords related to the product or service that you’d like to advertise. Then, when people search using the words or phrases that you picked, your text ads can appear alongside or above search results.

 
 
 

On Google search sites

 

Your ads can appear on Google Search, Shopping, and Maps when someone searches on your keywords. Here’s an example, for the keyword “cupcakes”

 

On other search sites that are part of the Search Network

 

When someone searches on search sites that have partnered with Google to show AdWords ads, such as AOL, your ads might appear alongside or above search results or on other relevant search pages.

 

Showing your ads on websites that your customers visit

You can also choose to show your ads to people as they browse the web. Your text, image and video ads can appear on the Google Display Network. The Display Network is a collection of websites and specific Google websites – including Gmail, Blogger and YouTube – that show AdWords ads. This network also includes mobile sites and apps that show ads. Here's an example of ads on a Display Network site. You can see how the ads are targeted to the content of the page:

Your ads can appear on specific websites or placements that you choose. For example, if your business sells wedding cakes, you could choose to show your ad on a popular wedding planning site. Your ads can appear on websites based on the targeting methods that you choose, like keywords, placements, audiences and topics.

Showing your ads on mobile phones and devices

You can show your ads to people as they search or visit websites on the go:

  • Your text ads can appear when people search on Google from their mobile devices and tablets.
  • Your text, image and video ads can appear on Google Display Network websites when people visit these sites from high-end mobile devices, such as iPhones, Android devices or tablets.
  • Your ads can also appear on mobile apps, which are considered part of our Display Network.
  • Here's an example of how ads might appear on a mobile device:

    • Showing your ads to people in selected locations or who speak a certain language

    Select your target language(s). In our example, we've selected only English.

    Showing your ads to specific audiences

    With AdWords, you can also show your text, image and video ads on Display Network websites to specific groups of people:

  • People interested in the products or services you offer: You can reach them by adding relevant interest categories to your campaigns.
  • People who we think are associated with certain demographic categories: You can reach them by targeting your ads by age or gender.

    With demographic targeting in AdWords, you can reach customers who are likely to be within the demographic groups that you choose. Demographic groups that you can choose from include:

    • age
    • gender
    • parental status
  • People who previously visited your site: You can reach them by creating remarketing campaigns.

    • We'll then show your ads to people who are added to your lists or who we think are interested in those categories.

    Examples

  • If your business sells clothes for young women, then you could use demographic targeting to specifically show ads about your product just to women.
  • Say that you own an online business that sells sports equipment. Using remarketing, you can show ads about ski gear to people who have viewed the ski section of your site in the past, when they visit other sites on the web. You could even show them a special offer just to them.

    • How costs are calculated in AdWords

  • AdWords gives you control over your advertising costs.
  • There's no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you'll spend your money.

    • Choosing a bidding strategy based on your goals

    Every time that someone searches on Google, AdWords runs an auction to determine the ads that show on the search results page, and their rank on the page. To place your ads in this auction, you first have to choose how you'd like to bid. Try choosing a bidding strategy based on your goals, like whether you want to focus on getting clicks, impressions or conversions.

    Focus on clicks on your ads.

    This is known as a cost-per-click, or CPC bid. We recommend the CPC bidding method if you want to drive traffic to your website

    Focus on impressions, or the number of times that your ad shows.

    This is known as a cost-per-impressions, or CPM bid. We recommend the CPM bidding method if you want to increase awareness of your brand. Note that CPM bidding is available for Display Network campaigns only.

    Focus on conversions, or when people take a specific action on your website after clicking one of your ads.

    This is known as a cost-per-acquisition, or CPA bid. We recommend the CPA bidding method for seasoned AdWords advertisers who are interested in conversions, like purchases or sign-ups.

    Control your costs

    Now that you understand the basics of how costs work in AdWords, let's look at the ways that you can control your costs:
  • Set a daily budget to control how much you spend
  • Fine-tune your bids
  • Get the most for your money
  • View your cost and payment history
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